SEO

While a lot of search engine optimisation work involves improving your own website, there's only so much you can do to make your website more search-engine friendly. If you want to improve your search engine rankings, then you will need to build some incoming links...

There are many things about online marketing that you don’t need to know. This is not one of those. There are many things that people try to “sell you” that you don’t need to buy. This is *not* one of those (actually this is free)....

Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to...

Let’s get one thing straight, here at Paulbarrs.com I DO NOT condone “Black Hat” business practices. Not for SEO, not for content creation, not for anything – BUT – that doesn’t mean I should leave you in the dark as to what they are and...

The idea of search engine optimization, or SEO, may now invoke fear in the novice web builder. With Google's constant Panda algorithm updates and the implementation of Caffeine, it may even invoke fear in seasoned SEO professionals. How can you ensure your website remains in...

Crawl errors is one of the most popular features in Webmaster Tools, and Google have rolled out some very significant enhancements that will make it even more useful. They now detect and report many new types of errors. To help make sense of the new data,...

From time to time I’ll come across an excellent post on another site and republish it here. Why? Because YOU need to read it. And posting just a “link” doesn’t quite cut it when it comes to content requirements. This is one such post; from...

Great post from the Google Webmaster Blog: To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all...

Well planned On Page SEO is one of the best search engine optimisation strategies that any webmaster can employ. It deals with the kind of ‘content’ that you publish and how that content is formatted. However, it is also the one key area that is...

There has been a lot of controversy surrounding on page SEO best practices since the first search engines started gaining momentum. This article will outline my experience with on page SEO, and the things I have done in the past to drive pages to the...