Blog

Over the years I've come across many wonderful links, tools and resources that have helped me grow the online side of my business. Most of them are all neatly filed away in various Bookmarks in my browser. Others I've just lost. Here's a list of...

Introduction -

If you've been in business any length of time, then you know this to be true: People buy from those whom they feel that they Know and Trust. In the reverse, it simply means that if someone doesn't feel like they can trust you, they're not going to buy from you. Wouldn't you agree?

These days we do everything online, our computers, laptops and smartphones have become an extension of ourselves so ensuring we have the best internet security is a way of knowing that our identities, documents and passwords are not compromised. With the internet came a selection of...

Search engine optimisation, oh my, how things have changed over the years. Haven’t they? My name is Paul Barrs and in this short video I’ll be looking to show you some of the techniques and strategies that unbelievably even modern SEO teachers and internet marketers still use which are now old-school, old hat, black hat and are dangerous if you continue them with your current modern SEO practices. So, grab your favourite beverage, perhaps a coffee or a cool drink. Take some notes or just sit back and enjoy this trip down memory lane.  

If your website isn't even 'set up' correctly, no matter how much content you share, no matter how much social media promotions you run, your "SEO" isn't going to takeoff and bring you the traffic you want!

From the desk of Paul Barrs There are many times when a client comes to me for SEO work and I tell them "No, it won't help you at all". Want to know why? Could your website be the same?

A little while back I had the opportunity to speak to a couple of dozen small business owners from the beautiful city of Emerald in Queensland’s Central Highlands district. It was a wonderful experience from my part as I hadn’t previously visited that region before;...

There are many things that come together when building a website, but amongst all the hype, colour and bells and whistles, there are six essential elements that absolutely MUST be followed when deciding on the structure of your online business. 1. Your website must be designed...