10 Jun Get Ready for the New Financial Year
Here at Paul Barrs Publishing, we have spent the last 25 years helping businesses with their marketing planning and strategy execution. If your company is hoping to go bigger and better in the new financial year, now is the time to get your business plan under control.
Our team can support you throughout the year ahead with comprehensive and fully customised digital marketing services. The first step on the road to success, however, is to build a business plan that can provide direction as you move towards your intended destination.
Preparing Your Business Plan for the New Financial Year
Once July 1st arrives, businesses across Australia will rightly shift their focus to the next 12 months. When building your digital marketing strategies, taking the calendar into account will help you time campaigns and build a structured strategy that takes you into the first half of 2026 and beyond.
Key events that you must plan for include;
- Christmas Day & Boxing Day – December 25th and 26th.
- New Year’s Day – January 1st 2026.
- Australia Day – January 26th.
- Easter Weekend – April 4th, 5th, and 6th.
- Anzac Day – April 25th.
You should additionally make note of the local public holidays managed by individual state and territory governments. Use these major events and peaks in consumerism to drive your marketing plan and sales approach to ensure that this financial year is the best yet.
Comprehensive Marketing Planning Made Easy
Familiarising yourself with the 2025-26 calendar certainly helps. More importantly, though, strong marketing planning must reflect your short and long-term business objectives. When looking ahead to your campaigns and strategy for the year ahead, use the following checklist;
- Create an omnichannel approach that includes web design, SEO, social media, and more to hit customers from every direction.
- Ensure that every campaign integrates with your brand image and values while also resonating with a defined target audience.
- Check that all campaigns focus on the metrics and key performance indicators – brand awareness, leads, sign-ups, etc. – that matter to you.
Calculated campaigns that reflect your brand and align with its goals for the financial year will serve you well. If you need help bringing your brand to life or seek an audit to see where things currently stand, Paul and his team are here to help.
Get in touch today to unlock the power of digital marketing planning today.
