There's a myth which I’m sure you’ve heard, it tells us that we have to “spend money in order to make money.” Well yes, but also no. The greatest problem I see in most businesses these days is they're spending too much money and not...
Over the years I've come across many wonderful links, tools and resources that have helped me grow the online side of my business. Most of them are all neatly filed away in various Bookmarks in my browser. Others I've just lost. Here's a list of...
I get asked this all the time, “How much should I write? How long should the page be?” The frustrating thing about this question is that it suggests that the writer is more interested in the ‘length’ of the content than the ‘content’ of the...
One of the things that I love about the Internet is its ability to place all businesses - large or small - on the same playing field. It is the great equalizer, whether you're the challenger brand or the brand leader. Even a new startup...