23 Nov 7 Things Your Customers Wish You Knew About Website Design
Whether it’s the mobile experience or those annoying popups (that actually convert) or that auto-play video. Here are 7 Things Your Customers Wish You Knew About Website Design.
G’day folks my name is Paul Barrs from PaulBarrs.com. Thank you for taking the time to come and join with me. Now this is an interesting one today. I’d like you to grab your pen, your paper and maybe take some notes as we’re going. Because I’m gonna give you a checklist just 7 things. Here we go…
7 things that your customers really want you to know about website design. Now these are things that all work for improving that user experience. And of course, if we can improve that and chances of conversions are far greater.
Number 1 on the list and Oh my goodness! I just got a forward slap on that one, face palm. It must be mobile friendly.
Why is it, that sometimes people these days still don’t have mobile friendly websites? Tell you what I do, if I find and even if it comes out being in search and I click through to website and it’s not mobile friendly and I’m gonna start zooming in and zooming in to read it, guess what I do? I hit the back button straight away. I don’t know what percentage of people actually do that, but it’s gotta be an awful lot. Your excuse might be, “Oh but Paul my customers aren’t using my website on mobile“. That’s right? Because they can’t, that’s the best way to explain it.
Google map says that over worldwide, over 50% of all search is done on mobile. And in fact now, currently as I record this video in search results, it shows mobile friendly or not in the actual search results. This is something you don’t wanna be missing at all.
Number 2: We don’t like pop-ups.
This is a real conundrum; this is a problem because pop-ups in the conversion process actually work. But we as customers, as consumers, we don’t like them. I’m sure you don’t, I know I don’t especially on my mobile phone, “Oh my goodness!”However, like I said they do work. Here’s my best suggestion. Use a time pop-up, one that gives them a time, a chance to get to know you and then you make that offer for subscription or whatever the pop-up may be.
Number 3: We want to be able to easily find what it is that we wanna find and find it fast.
This is so important. How often have you gone to a website, now I know governments are really bad for this and so are business organizations but you’re trying to find it and you’re going “Where the heck is this content?” We have to be able to find it fast as a consumer. That is so so important.
Number 4: It must load fast.
Whatever page they’re looking at it, it must load fast. And if you go to Google developers, you can search in there a page speed, time checking thing, test-that’s the technical word for it, will enable you to look at how fast your homepage or your main page is. Just look at the top ten pages on your website that people are actually looking at and do what you can to optimize them and make them load faster.
Number 5: If you’re using video, “please oh please, do not use auto play“.
You know when you come to a page and bang! Holy crap! There’s a video playing. Here’s the reason why? I don’t wanna watch your video unless I decide to, unless I’m clicking through to obviously watch the video. Does that make sense? Now, if you’re on a mobile, it’s even worse. How do I make this thing stop? If you’re on mobile here in Australia and you’re not on Wi-Fi talk about chewing up the bandwidths. And mobile plans not exactly the best internet speed something to be desired as well. So let video play on user choice.
Number 6: The font must be easy to read.
I’ve had arguments with customers, oh not really arguments cause I just tell them “I won’t do that“. If they demand that their font, I’m talking the text, not within a graphic, not as part of the header, but the text on the site need to be comic sans or some other insane thing. I just give them their money back and send them on the way. You need to stick to the selected, to the Google approved fonts which are installed on all devices that all can be easily read. It’s one of those things; let’s not make it too difficult for people to read the content on your website. No matter what you do.
And number 7: We all like images.
Images should be used well but selectively to help break the blurb. Now sometimes when I’m reading up on a product or service and I come to their, to the main information page and it’s just “My goodness, content overload!” Now, I’m one who believes in good content. People ask me “Paul, how long should my pages be?” My answer is simple. As long as it needs to be to say what needs to be said. No more. But here’s the rule. As you’re scrolling through a page, as one image scrolls off the page, another one should be coming on straight away.
Images help break up the blurb. And don’t just position them all down this side or all down that side, have one here, one here, one in the middle, maybe one across the entire page, to break things up and enhance the buyer experience.
Okay folks that’s seven very simple things that you can take notes from and make adjustment to. The 7 things customers really want you to know about website design. Go ahead and look at your own website. Look at what things you can change to improve that user experience and of course, if you’re here in Australia and you’d like some help, give me a call. Me and my team, we can do some work for you to increase that conversion process.
Have a great day; I’ll talk to you soon. Bye-Bye.