15 Apr The Top 3 Tips For Post-Panda Success
The idea of search engine optimization, or SEO, may now invoke fear in the novice web builder. With Google’s constant Panda algorithm updates and the implementation of Caffeine, it may even invoke fear in seasoned SEO professionals. How can you ensure your website remains in Google’s listings? There are five very important concepts to consider when building your site’s content and keeping current content in line with Google’s changes.
What Do These Changes Mean to You?
Google’s new Panda algorithm, which may continually be tweaked and updated, was rolled out to address one major issue: duplicate and poorly written content. The purpose of the Panda algorithm was to provide priority placement to those websites that offer original, well written content.
As a result, content farms or those hosting multiple pages of duplicate content are currently showing up further and further away from the coveted top ten positions for keyword searches.
This change has had a major impact on how professionals, and novices alike, develop websites at their foundations and continue to build content and manage their SEO practices. Despite the changes, there are several ways you can ensure your content rings true with Google and begins to rise closer to the top of the search engine results pages (SERPs).
Build Elegant, Insightful and Informative Content
Everyone makes it clear how important content is on the Internet. Now, Google has made it quite clear how important content is on the Internet. How do you build search engine friendly content?
Build elegant content that addresses an issue from a fresh perspective. Provide your own insight into a common problem, which will make your content unique. Make your content informative by deeply researching your topic and locating information not readily available in similar articles on the Internet.
Never duplicate when you’ve read elsewhere. This is a sure ticket to Google’s supplemental index, where web pages linger and go unseen.
Identify Your Most Valuable Pages
Your most valuable pages are like media gold. Using a tool, like Google Analytics or Bing’s Webmaster Tools, identify the pages that receive the most traffic, keep user attention the longest, are revisted and shared consistently.
In addition to these criteria, identify the pages that meet your bottom line. For example, if a page receives a large amount of targeted traffic and produces a relatively high percentage of conversions, this is an important page. Market these pages using social media, backlinking and advertising.
Building Links With Social Media
The new changes brought about through the Panda updates have had a major impact on websites across the Internet. Many sites have lost massive amounts of traffic for a number of interesting reasons. One of the most important methods for building a site’s authority on the Internet is link building.
Website owners should take care to market the most important pages within their websites. Pillar content, such as authoritative list and definition articles and infographics, should be used during social media campaigns. Ultimately, getting the most important pages indexed as close to the first page on Google’s SERPs will generate more traffic.
Search engine optimization may seem like a difficult process. It can be due to its highly technical nature. Despite this there are a number of steps you can take to ensure your site is search engine friendly. Designing elegant content, identifying valuable pages and marketing those pages using a number of techniques will help you build traffic and begin reaching your goals. SEO is an important concept that will continue to undergo changes; however, staying ahead of the curve with sound practices now will make the transition easier in the future.