While a lot of search engine optimisation work involves improving your own website, there's only so much you can do to make your website more search-engine friendly. If you want to improve your search engine rankings, then you will need to build some incoming links...
There are many things about online marketing that you don’t need to know. This is not one of those. There are many things that people try to “sell you” that you don’t need to buy. This is *not* one of those (actually this is free)....
Creating valuable and unique content can be hard. You never know who’s going to like what you publish on your blog or website, and you certainly can’t always be sure that everything you create is a hit. But what can be even more frustrating about...
Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to...
What is a Copywriter? Much More Than You Might Think… What is a copywriter? It’s the person who wrote this article. It’s the person who wrote that radio commercial that you hate. It’s the person who wrote that radio commercial that you love. It’s the people who...
Let’s get one thing straight, here at Paulbarrs.com I DO NOT condone “Black Hat” business practices. Not for SEO, not for content creation, not for anything – BUT – that doesn’t mean I should leave you in the dark as to what they are and...
The idea of search engine optimization, or SEO, may now invoke fear in the novice web builder. With Google's constant Panda algorithm updates and the implementation of Caffeine, it may even invoke fear in seasoned SEO professionals. How can you ensure your website remains in...
Crawl errors is one of the most popular features in Webmaster Tools, and Google have rolled out some very significant enhancements that will make it even more useful. They now detect and report many new types of errors. To help make sense of the new data,...
Taken a look at your “About Us” page recently? Overhauled it? Updated it? No? Oh dear. “About us” pages are surprisingly well visited, yet they are often overlooked by businesses, as a sort of necessary evil. Yet they can be a valuable asset when it...
From time to time I’ll come across an excellent post on another site and republish it here. Why? Because YOU need to read it. And posting just a “link” doesn’t quite cut it when it comes to content requirements. This is one such post; from...
