Search Engine Basics - The Minimum you should Know. There's way too much confusion online these days; one person says this, another says that - what are we supposed to do? Following on from numerous client questions, I've decided to publish this article, "Search Engine Basics". If...
No matter how good the content of your website is, it won’t matter at all if visitors have a difficult time reading it. Here are seven ways that you can make your website more readable and user-friendly. Be Concise People who come to your website do not...
by Paul Barrs. It’s a good question, don’t you think? Of course, our instantaneous reaction is “Well… I’m the boss?’ I mean, who else could there be? Of course, if you’re a guy reading this and you’re married, well… let’s be truthful lads – your wife *really*...
By Paul Barrs That’s a good question, and it’s one that every single website owner should know and be aware of. The problem is however, that for most businesses, their website isn’t their primary source of income, which is why it gets left out in the...
By Paul Barrs. Let's make one thing perfectly clear...
by Paul Barrs Hi Folks, I responded to a question the other day that I though deserved publication. The question related to someone who was feeling demotivated and was not able to ‘make sense’ of all the websites that he had running – of which (I got...
Just a quick one for you today. This is a re-post from an online forum in response to whether or not we should go the “Authority Site” road in website marking or go the”easy “content generation”, link building, and accelerated ranking (temporarily) through the myriad...
Hi folks, let me share with you the ground-breaking truth...
Do you handle the SEO on your own website? Do you provide SEO services for other websites? Chances are that no matter how many opportunities you see out there you also see them as limited – that’s probably because they *are*! However, if you’re looking...
(An online advertising case study) Do you keep a folder of relevant industry news? I do and always have. Even if I find an interesting piece online I’ll often print it and add it to my fold of interesting case studies. Here’s one that came to me...
