We see these mistakes time and time again when taking over the management of a website for a new client – I don’t understand how it is that so-called “website professionals” can allow their clients to make these mistakes! For you, be careful not to fall into the ‘let’s do this the quick way’, because you’ll pay for it in the long term, sooner than you think.
You can avoid the common website mistakes simply by paying a little attention to the things that matter.
Each section below has a snippet and identifying a common problem, and then how to avoid it. For further reading, you can click through to individual blog posts should you wish.
Whatever you do however, DON’T FALL VICTIM to these common website mistakes!
I know the problems that you come across with these shared hosting accounts. Many business owners who will never go back, know the problems that come up with these shared hosting accounts. And I’m not going to go in and list them all, but they are simply this. If you have a problem, you’re toast. That’s pretty much what it comes down to. Now, I know, from time to time, there are exceptions, but I’m going to quote and talk about a story of a good friend of mine recently whose primary website got hacked on one of these shared hosting accounts.
It’s all about your customer. Now I have a very simple rule, easy to type, easy to spell, easy to remember. They are the key essential elements for a good domain name. And yes, if you can have something related to your, what you do, your topic, your keywords, your location, great. But they’re not one, two, or three. They come into four and into five, keywords included, location included. Not so important as easy to type, easy to spell, easy to remember.
There are many website platforms out there, which build good-looking websites and can get results. But here is the determination of the yay or nay when it comes to the successful utilization of this concept. If you decide to move your website, can you take it with you to a new hosting provider? If the answer to that question is no, then you’re not getting it right. You do not have control, you do not own the rights to that website, despite the fact that you think you may.
I had a customer contact me recently saying, “Paul, I’d like to set up a new email address for this fellow we’ve just hired. His email@example.com. Can you let me know how much it would cost to set it up?” I said, “Nothing, it’s a two-minute job.” Folks, if you’re not using an @yourdomainname.com email address, you’re making a major, major mistake.
But a good question is, how long should it take for a website to load? And well obviously, that time, that speed depends on your consumer, your visitor’s browser. It depends on their location. It depends on their internet speed. Those things are outside of your control.
And it simply works like this, this is the mistake. Old school thinking was, yeah correct, have a mobile website separate to your current one. But the problem with that too often was when people went searching for something and then they landed on page ABC on your website if they were on a mobile device it would just redirect them to the homepage of the mobile version.
Now I package these two together because they are easily avoidable simply by monitoring what is happening with your website. First things first, “This site could not be found.” Oh boy, could be a problem with your website, could be a problem with the hosting, could be who knows what.
Here is the way it works, and I saw this a little while ago with a person who became a client for obvious reasons. Their business was growing, the products sales were flowing, people were coming and going, and all sorts of wonderful things were happening on their website. And then, their bandwidth limit was rigged. I think it was only something like 15,000 people in a particular day, bang, the website went down, the hosting provider said, “No, that isn’t going to happen on your current plan. I don’t think so.” You can go and click the button, you can upgrade, you can pay more money and you’re on a better plan, but why would you want to be with someone like that in the first place?