Website Design

Far too often I see a huge mistake being made in the online business world. Not so much by people who do web development and design themselves, but certainly by those people who *hire* people like me to do their design and manage their websites. What...

Today I want to talk briefly about keeping things up to date. This past week I visited a website of one of my competitors. It was a nice looking website, but I was very pleased to notice that it was very much out of date....

This is a quick tutorial - well, perhaps not so quick. I'm not quite sure of the time. But it's a request that I have time and time again from my clients when I'm upgrading people's websites, "Paul, what should we look for in our...

By Paul Barrs. Marketing and Maintenance. No matter how much the investment to have the website built, the *real* money comes in the marketing and maintenance; not that it’s all that much in one go, but here you and the client have an opportunity to build a...

By Paul Barrs. This is the final step of the ‘creation’ steps, and while most people who build websites for themselves are too easily apt to take the easier, shorter road, such should not happen here. Even though the planning of your website project is by far...

By Paul Barrs Although this area of your checklist is shorter than the others, it’s by no means any less important. In fact, if you make any errors in this stage of your ‘planning and structure’ they could hurt you down the track and probably cause...

By Paul Barrs So now that you’ve got all the basics down pat – it’s time to begin the actual “work”. In reality, you probably don’t need a checklist like this, but when it comes to dealing with customers and paying clients, using a checklist like...

Your company website is your face to consumers-it is your online storefront and must be cared for from a presentation standpoint just as one would care for a brick and mortar storefront. Attention to detail is critical in ensuring that the consumer has a positive...