Capabilities

Did you know we do all of this?

If you already know Paul Barrs Publishing, chances are you know us for one particular service.

Perhaps we designed your website. Maybe we host it. Perhaps we’ve helped with SEO, fixed a WordPress problem, registered a domain name or assisted with your email.

But something has become increasingly obvious to me lately:

Our Capabilities

Many of our clients simply don’t realise how much we actually do.

We’ve been helping Australian businesses with websites and digital marketing for more than 25 years, and over that time our services have grown considerably. Today, we can look after most of what a small-to-medium business needs to build, manage, protect and market itself online.

So, before you go looking for another web developer, SEO company or digital marketing agency, here’s a quick overview of how we may be able to help.

WEBSITE DESIGN

Website Design, Rebuilds & eCommerce

We design and build new business websites, but we also do a lot of work on existing websites.

That might mean rebuilding an ageing WordPress site, modernising the design, improving the mobile experience, reorganising content, making the site easier to use, or helping turn more visitors into enquiries.

We also build and support WooCommerce and eCommerce websites, including sites that have grown beyond their original setup and need better performance, structure or functionality.

Website Design, Rebuilds & eCommerce

SEO & Getting Found on Google

Having a good website is only part of the job. People also need to be able to find it.

Our ongoing SEO work can include:

Keyword and competitor research

Local SEO

Technical and on-page SEO

Technical and on-page SEO

Internal linking

Authority and backlink development

New service and location pages

Blog and article content

Website performance improvements

Rank and conversion monitoring

Digital Marketing, Advertising & Content
Digital Marketing

Digital Marketing, Advertising & Content

We can also help businesses generate more traffic and leads beyond traditional SEO.

Depending on what your business needs, this can include:

Google Ads

Remarketing and retargeting

Digital marketing strategy

Email marketing

Marketing automation

Social media integration and campaigns

Blog and website content

Landing pages and lead-generation campaigns

Analytics and conversion tracking

Sometimes the biggest improvement doesn't come from doing more marketing. It comes from identifying which marketing is already working, which isn't, and putting your resources in the right places.

Domains, Business Email & the Technical Stuff

There are also plenty of smaller technical jobs that businesses often assume they’ll need to find somebody else for.

We can assist with domain registrations and management, DNS, Microsoft 365 business email, cPanel email, website transfers, SSL certificates and many of those other technical issues that crop up from time to time.

And if we manage several parts of your online presence already, there can be a real advantage in having one point of contact who understands how everything fits together.

Audits, Advice & a Second Opinion
ADVICE & CONSULTING

Audits, Advice & a Second Opinion

You don’t always need a big project.

Sometimes you just need someone experienced to look at what you’re doing and tell you what needs attention.

We can review your website, SEO, hosting, security or digital marketing and help identify opportunities, problems and priorities.

We’re also happy to provide consulting and one-on-one advice where you or your team want to manage some of the work yourselves but need direction.

The simplest thing to remember…

You certainly don’t need to remember everything on this list.

Just remember this:

If it involves your website, Google presence, hosting, WordPress, SEO or digital marketing, talk to us before you start looking elsewhere.

Even if it’s not something we ultimately handle ourselves, we can usually point you in the right direction.

And if you’re already a hosting or website client, we probably know your business, your website and your existing setup — which means we can often get started without another agency having to learn everything from scratch.

If there’s something you’ve been putting off, something you’re concerned isn’t working properly, or simply something you’d like to improve, reply to this email and tell me about it.

I’m always happy to have a look and let you know what I’d recommend.

Regards,

Paul Barrs

Paul Barrs Publishing

Get in touch today
The simplest thing to remember…