22 Nov The 10-Point Website Success Checklist Pt 10
One PLUS One equals one thousand, by Paul Barrs.
Finally, we come to the end. By this time your customers love you.
You’ve asked them what it is that they want from a business / product like yours – and you’ve delivered it to them.
You’ve given them the opportunity to voice their opinions and share their viewpoints, and you’ve even helped them feel a little special, powerful (almost famous?), by allowing them to publish such comments for all to see on the World Wide Web through you Blog.
They have come to know you better, even like you. Your business is firmly entrenched in their heads. So they do what all good friends do – they tell someone about you.
Enter Twitter, Facebook, YouTube, Digg, Mixx and a dozen other social networking sites; of which you have an account also.
And the goose lays the golden egg… web 2.0 referral marketing. It’s no longer called word of mouth, but instead word of “mouse”. Where as in the past one friend could have passed the word to perhaps a dozen or so people, now they can pass it on to 1,000 people, even 2,000 – perhaps millions if the need is there.
And the circle comes complete. Some of these people become go looking for your website. It’s easy to find in the search engines now and the description convinces them that they want to take a closer look.
When they arrive they find it so easy navigate your website that they go to exactly what it is that they’re looking for. Your purpose is so clear that it seems to align almost magically with theirs.
In just a short time, they can read and see what it is that you offer. Willingly they give you permission to follow them up in with your email newsletter and they love the brand new content that you publish each fortnight.
Being game, they also follow your request to post a comment on your Blog, after all, they are one of your paying customers now and they feel like they have a right to voice their viewpoint.
Magically after just a couple of comment posts, someone else bookmarks their link and it goes viral through the Facebook network. People come back to your website to take a look.
And the goose lays another golden egg.
As for you, if you ever did do any television advertising, when the next quarter ad bill comes around, you take a moment longer to think about it. You decide to do it a little differently this time… and for every phone call you get, every person who walks in that door you offer them a free copy of your newsletter and send it out immediately.
On the front page it says, “We’re already preparing our next edition. What is it that you really want to know about…. ?”
The 10-Point Website Success Checklist Full Series:
Linked to the first in the series –
1. What do they see when they first see?
2. How to meet Expectations in Layout and Design.
3. Determining the Purpose that Drives the Point.
4. Ten seconds to success or failure.
5. Road Maps and Navigation.
6. The first sale before the sale.
7. Talking to your friends… effectively.
8. Fresh Apples and Eggs.
9. Do your Teenagers Still Talk to You? Do your Customers?
10. One PLUS One equals one thousand
RSS Subscribers: Click the “View Online” link at the top of this message to listen to today’s audio in the Website Success Checklist audio series.