18 Nov The 10-Point Website Success Checklist Pt 08
Fresh Apples and Eggs, by Paul Barrs.
And so in following up with your customers and “prospective” customers (warm leads who have given you permission for you to keep in touch with them), you start to deliver weekly, fortnightly or perhaps in rare case monthly “infomercials” to them.
You don’t so much “sell” to them, but rather ask them what it is that they are interested in and then have someone write it up for you (perhaps another special report or monthly .PDF newsletter) – which is then delivered to them by e-mail for almost zero cost.
This way, the circle begins to close and your customers become just that – YOUR customers (free or paid).
The key here is to continually update them with fresh new ideas that will keep your business in the forefront of their minds. The delivery life cycle of this will be determined not by the marketing minds that work for you, but by the marketing minds that will be reading the information – the customer.
The 10-Point Website Success Checklist Full Series:
Linked to the first in the series –
1. What do they see when they first see?
2. How to meet Expectations in Layout and Design.
3. Determining the Purpose that Drives the Point.
4. Ten seconds to success or failure.
5. Road Maps and Navigation.
6. The first sale before the sale.
7. Talking to your friends… effectively.
8. Fresh Apples and Eggs.
9. Do your Teenagers Still Talk to You? Do your Customers?
10. One PLUS One equals one thousand
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