16 Nov The 10-Point Website Success Checklist Pt 07
Talking to your friends… effectively, by Paul Barrs.
Follow up. Yes, follow up.
Just last week I was talking to a local business owner who invested on average about $60,000 a month on television advertising. When asked how well it was doing for him he replied, “Quite well. But I wish more of them would come back.”
I asked him about his database and his customer follow up system. Yes, he had one, and even sent his customers a card at Christmas.
But that was it.
Over the next 30 minutes I was able to explain to him that for a relatively small investment of perhaps a few hundred dollars a month (which we would take out of his TV ad budget), he would be able to keep in touch with all of these customers each and every month and begin to build trust and develop a relationship with them. This was with land mail.
Once he got the concept I explained how it can also be done for next to nothing using the fully automated power of e-mail. When I told him that we could also set it up so that not just his customers but his “prospective” customers could be followed up in the same way, his eyes nearly popped out of his head.
You see, the problem was that the last time he inquired about such things the prices were still quite high. That was about the same time he last had his website updated – almost 8 years ago.
The 10-Point Website Success Checklist Full Series:
Linked to the first in the series –
1. What do they see when they first see?
2. How to meet Expectations in Layout and Design.
3. Determining the Purpose that Drives the Point.
4. Ten seconds to success or failure.
5. Road Maps and Navigation.
6. The first sale before the sale.
7. Talking to your friends… effectively.
8. Fresh Apples and Eggs.
9. Do your Teenagers Still Talk to You? Do your Customers?
10. One PLUS One equals one thousand
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