12 Nov The 10-Point Website Success Checklist Pt 05
Road Maps and Navigation, by Paul Barrs.
let me ask; of what use is a road map if you don’t know where you’re going? How good are the directions if there is no destination?
At all times we have been seeking to capture our visitors’ attention, to qualify them and to help them qualify us. Now we must guide them.
It’s no longer good enough in today’s marketplace to allow the consumer to “contemplate their ‘yes’ or ‘no’ response”. Today’s customers are far to well informed to be left to decide their own decisions and directions. It is because they know so much about what they want that they have too much to decide upon.
Therefore we must *make* them choose. Go left, or go right. Click here or go away.
The navigation links on your website must guide your customer to where “you” want them to go. Ask them to ask themselves, ‘yes’ or ‘no’. If you’ve done your job just right, they’ll already know that this is the business they want to invest with.
The 10-Point Website Success Checklist Full Series:
Linked to the first in the series –
1. What do they see when they first see?
2. How to meet Expectations in Layout and Design.
3. Determining the Purpose that Drives the Point.
4. Ten seconds to success or failure.
5. Road Maps and Navigation.
6. The first sale before the sale.
7. Talking to your friends… effectively.
8. Fresh Apples and Eggs.
9. Do your Teenagers Still Talk to You? Do your Customers?
10. One PLUS One equals one thousand
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