06 Nov The 10-Point Website Success Checklist Pt 02
How to meet Expectations in Layout and Design, by Paul Barrs.
The moment your customer arrives at your website site they are hit with a choice… stay, or go…. and they’re going to make that choice in less than 10 seconds!
What is it that you want them to see? What is the first thing that they *do* see?
Most commonly, the new website visitor is going to notice the way in which the site is laid out. They’re going to notice whether or not the initial impression meets their initial expectations from before they arrived (ie. expectations they created by reading the search engine description). If their expectations are met, they’ll stay. If not….
Therefore your site must pass this 10 second test: Do the graphics convey a true “a-picture-says-a-thousand-words” about your business? Does your site project professional business or back-yard operator? Does it look like a place to go or a place to leave? Do they feel “safe”… would they spend / invest their money with you?
Less than ten seconds. Not much time to capture the attention of a life long customer.
The 10-Point Website Success Checklist Full Series:
1. What do they see when they first see?
2. How to meet Expectations in Layout and Design.
3. Determining the Purpose that Drives the Point.
4. Ten seconds to success or failure.
5. Road Maps and Navigation.
6. The first sale before the sale.
7. Talking to your friends… effectively.
8. Fresh Apples and Eggs.
9. Do your Teenagers Still Talk to You? Do your Customers?
10. One PLUS One equals one thousand
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