25 Feb Product Creation Secrets 1: How Not to Lose a Good Product Idea
Product Creation Secrets Part 01 (Article) – By Paul Barrs.
I don’t know about you, but over the years I must have had dozens and dozens (if not a hundred or more) good product creation ideas that have never been born into life. You know the kind I mean, you’re out and about somewhere, no where particular, and this idea almost miraculously pops into your head from totally out of the blue.
Ever had that happen? Maybe you were at a friend’s place for coffee, or at the shops. Maybe at the beach or the cinema or wherever… and wherever it is you don’t have the time nor opportunity to ‘work on it’ so you store it in the memory banks for future use.
Now, if you’re lucky, you’ll remember enough to let it play around a while in your mind and have the chance to refine it a little, maybe question it, think of a few joint ventures and promotion ideas. If you’re real lucky you’ll even write a few of these down.
It’s all about good product creation….
But if we *all* did that, there’d be no point in this article would there?
In recent weeks as I’ve been directing and focusing my attention elsewhere I’ve probably had at least half a dozen workable and profitable ideas come into mind that I’ve not actually done anything with. You see, the thing is, I’ve been moving house – not just from one suburb to another but from one entire city to another, and that has kept me busy.
But as is always the way, when our minds are occupied elsewhere, the “creative mind” continues to work best and when you’re not ‘thinking about it’ – great ideas come to mind. Product creation comes when we’re not expecting it.
Here’s the thing though… in years past I’d kept a small recording device always handy and ‘jotted’ my notes down in it. Now that everything was in storage getting ready for the move… I didn’t have it with me.
“That’s OK,” I thought, “It won’t be long. I can keep those ideas going and work them out when I get settled again.”
In the legendary words of Julia Roberts from Pretty Woman: “Big Mistake. HUGE!”
But product creation is more than just *thinking* about it.
Even just this morning while I was having a cuppa at the local mall I had an idea come to mind. Do you think I can remember what it was? Not a chance! In fact, from all those half dozen or more ideas over the past weeks that have come to my mind, I can remember only one of them.
Big mistake… huge.
Tell me… do you have something with you right now at arms length that you could use to record a few ideas if they came to mind? It doesn’t have to be the most expensive latest gadget, it could be as simple as an old fashioned tape recording device. Or how about on your mobile phone or MP3 player. There are numerous ways that we can ‘record’ information these days.
And really, when we get down to it, the recording of new ideas as they come to mind is actually nothing more than a habit isn’t it? It’s a habit that we should all engage in. It could be worth untold thousands of dollars if you record the ‘right one’ couldn’t it?
It could be worth more. What are you going to do with *this* one idea? Product creation is about results.