04 Mar Product Creation Secrets 5: How to Determine if Your Idea is a Good One
Product Creation Secrets (Article) Pt 5 – By Paul Barrs.
There is certainly some truth in the old well worn phrase “There’s gold in them there hills.” Yep, there sure is. By the same token, ‘If there ain’t no gold, ain’t no point in climbing up them damn hills in the first place!’ I could almost say that this is RULE 101 of product creation!
Wouldn’t it have made things so much easier for those old time prospectors if they could have seen deep into the ancient depths of prosperity before they started digging? How about before they set up camp? On thinking about it, if I was one of them, I’d want to know where the gold was well before I even left home!
For the purposes of this article I’m going to assume that you’ve got some ideas together and now need to determine if those ideas are of any value to others, i.e. Will they pay for them….
Product creation question… Will they pay for it?
While there are a number of ways to figure this out, I believe the best way without doubt is to ask them. That’s right, go out and ask your potential customers exactly what they would want in a product about ‘whatever’ you’re working on. All you need to do is put together a small survey asking what they would want in such and such a thing or ask them what was wrong with whatever and how they would want it to be better / work better / provide better results etc.
It doesn’t really matter how you do it, just do it. Ask them!
“Tell me John, what’s the single biggest problem you feel you face when it comes to creating your own products?”
That’s a good question for Product Creation Secrets, don’t you think? Did I ask it? Absolutely! I’d be mad not to.
Asking question before product creation is vital.
The question for you now is this… *where* do I find the people to ask? Easy – hang out at the forums where they hang, post the question on your website and ask your visitors, create a new page on your website and direct small cost pay-per-click traffic to it. Place an add in the local classifieds if you have to and have them call a recorded number to give their answers, attend a seminar, put it on your stationary, your business card – you can even joint venture with other publishers and begin a collaboration from the get-go… they ask their list the question, you create the product and give them first rights to “sell it” on a JV with you. Do it right and you’ll effectively be offering them a 50% commission on a product specifically designed for their readers / visitors for them, by you – for no cost whatsoever. OMG, awesome idea!
What are you waiting for? Go out and start asking now! Successful product creation could be just one question away.