PaulBarrs.com | Adwords Express for Local Business
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Adwords Express for Local Business

16 Nov Adwords Express for Local Business

Google Adwords may not always be the right online marketing campaign for local business. For example, if you own a coffee shop, you may not always be able to increase the sales through Google Adwords. For a local business that doesn’t even have a website but is out there vying to compete against the bigger local businesses, the cost involved in creating and managing a website or putting up ads may sometimes be too much. This is where Google Adwords Express plays a key role.

What exactly are AdWords Express Ads?

A simplified version of Google Ads, this particular ad campaign helps attract more targeted audiences to your local businesses than any other online ad campaign. Google has added so much detail to its simplified target-oriented ad campaign. The Adwords Express displays the ads that are closely relevant to the local brands and services for which the Google search is done. The ads will be displayed in the Ads section placed to the right or above the Google search results. They appear in Google Maps (in blue pins) on both desktop and mobile versions. Apart from the company name, contact number, and website details, Adwords Express also includes additional consumer-friendly information including the recent online reviews of the local business, average star rating, and also provides a page link to let consumers know what the local business’s ranking in Google’s organic search results is.

Let us take a look at some of the key differences between Google Adwords and Google Adwords Express.

Google Adwords Google Adwords Express
  • More appropriate for businesses looking for global popularization
  • Has some advanced features but is difficult to set up
  • Encompasses various reporting and monitoring tools
  • Comes in multiple display formats
  • Designed specifically for local businesses
  • Quick and easy to set up
  • Gives you the advantage of automated updation and management of reports
  • Ideal for local businesses that don’t have a website

Google Boost, the forerunner to Google Adwords Express, was initially released in three main cities last year but has expanded rapidly and is now available to all local businesses in the U.S.

AdWords Express Set Up

Google says the process required to set up Adwords Express doesn’t take more than 5 minutes. To set up Google Adwords Express, all you need to do is: select a search category, craft a headline, and type out a 70-character description not exceeding two lines. Your ad would cater to the searches that are directly done for your company’s website and also to the Google Places Page.

Depending on the competition, Google will suggest a monthly budget and an approximate figure on the number of clicks your ad may receive each month. You will be paid only when someone clicks on your ad. So the more clicks you get, the more you will be paid, and using Adwords Express is a great way to generate leads for your local businesses much faster. Also ensure that you have a separate email id for your ad generation leads.

Folks, this is just the tip of the iceberg. There are a lot more benefits that come along with Adwords Express which you’ll notice when you start using it. So, if you want to reach your target audience much faster, then Google Adwords Express is the obvious right choice!

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