PaulBarrs.com | 2013 March
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March 2013

31 Mar How often Should You Update Your Website?

Simple answer... each 18 – 24 months. But of course there’s a lot more to it than that, and the time between one website upgrade and the next is more determined by consumer expectations and trends then by dates. The next simplest answer is... when it starts to look old. I mean, yours isn’t the *only* website you ever look at is it? Do you ever visit your competition and take a look at what they’re up to? If you don’t, it’s a good idea. The primary considerations are actually even easier to ascertain... you update your website when it stops working as well as it could to achieve its goals. Simple. And that’s why I made the decision to change mine recently. I was tired of my site “looking like all the others” (and I mean in terms of content rather than design).
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28 Mar Building Your Business for Success

By Paul Barrs. I've been at this 'small business website' thing for quite a while now. In fact, it's been over ten years. The first few were really just practice, the send 3 or 4 were me starting to figure it out, and this last one has been nothing more than superb! When I say 'figuring it out' though, what do I mean? Specifically, this time I'm referring to managing my time. And before you go off somewhere else, no, I'm not going to give you one of those yawn-and-fall-asleep time management seminars. The reason why is today I'm only going to talk about one particular thing.... Do what you're good at, and get someone else to do the other stuff. That's it! Small Business Time Management 101. Did you *realise* that most people aren't really all that good at most things (well duh Paul, of course). No, I'm actually being serious. Chances are you're good at one or two things that need to be done each day, but no more. You may even be fortunate an be considered "great" at one thing or another.
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26 Mar Get More Sales By Split Testing

3 Steps to More Sales By Split Testing

By: Amanda Gagnon Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.
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09 Mar Keeping it Fresh

When I first started publishing online I did my very best to AUTOMATE everything; my newsletters, my follow ups, my sales processes – everything. And it worked too, my business grew and grew and my customer base went from hundreds into thousands. It was all...

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06 Mar How to Choose Your WordPress Theme

This is a quick tutorial - well, perhaps not so quick. I'm not quite sure of the time. But it's a request that I have time and time again from my clients when I'm upgrading people's websites, "Paul, what should we look for in our new WordPress theme design? What kind of things do we need to be aware of to keep in mind?" So, I'm going to go through some of my favorite things, the things that I look for when I'm looking to build a small business website that is responsive, that's going to get results for the business that I'm working with. Let's begin. First thing's first. I'm here on my own site right now, PaulBarrs.com. I have a free report called "The Website Success Checklist". You can come here. You can just download it straight away, okay? This is easy access stuff. I want you to be able to look at this information and learn from it.
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