PaulBarrs.com | 2013 February
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February 2013

22 Feb How to Set Up a Business Facebook Page

A Facebook business page is not just nice to have, it is an indispensible part of any successful online marketing plan. And like other online marketing strategies, Facebook trends are always changing. Some changes seem to be for the better and others not so much....

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19 Feb The Technique of Getting Things Done!

By Paul Barrs. Working in a small business is a strange thing, when we start out days come and go without too much huff or puff and we get through the day without much hassle. But then as business picks up we find that some tasks become a little more ‘pressing’. It’s at this time that we maybe make a few notes, little reminders of what needs to be done. But then as time ticks by, assuming that we’re following solid business practices and business grows, one day… wham-o! We get flogged and business BOOMS. From that point on our days seem to blur; we get up first thing thinking of what it is that we ‘must do’ that day. We wake with ‘priority lists’ in our head, ready to launch ourselves headlong into the day’s adventures. Have you been there yet? I know I have. It’s a buzz. It’s an incredible rush. You sort of feel that after many months or years of hard work that vindication has come your way and all those nay-sayers out there can go ‘take a jump’. You’ve made it and you really on your way. Yes. It does feel great – but…
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16 Feb Website Project Planning Five

By Paul Barrs. Marketing and Maintenance. No matter how much the investment to have the website built, the *real* money comes in the marketing and maintenance; not that it’s all that much in one go, but here you and the client have an opportunity to build a relationship that can last for years if done well. It means ongoing income for you and ongoing profit for your client. It’s a win-win situation. First things first you need to figure out the baseline. Obviously with a brand new site, the baseline is zero, but if you’re upgrading an existing site, you’ll need to access various tools to see “where it’s at”. Most likely you would have done this with your initial discovery before working on the site, but it must also be done again. Run a search for ‘website analysis report’ or ‘website analytics’ to get a look at what online tools are available. There are also great software programs such as Webposition that you can run from your desktop. Which ever tool you choose, test and measure to make sure that the reports that produced can also be customised – you don’t want to present a report to your client and have them run off to some other company do so the rest of the work.
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14 Feb Website Project Planning Four

By Paul Barrs. This is the final step of the ‘creation’ steps, and while most people who build websites for themselves are too easily apt to take the easier, shorter road, such should not happen here. Even though the planning of your website project is by far the most important, this area should not be neglected simply because the ‘hard yakka’ is over. Further more, due diligence should be paid here just as much as in previous steps to avoid costly errors and time consuming mistakes. Be warned, one slip-up in concentration here could inadvertently jinx your entire project until the error is found and then corrected. So move though these steps methodically and carefully. The results that pay you back in dividends will follow automatically in the times to come. Step Four:
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12 Feb Website Project Planning Three

By Paul Barrs Although this area of your checklist is shorter than the others, it’s by no means any less important. In fact, if you make any errors in this stage of your ‘planning and structure’ they could hurt you down the track and probably cause you more ‘catch-up’ time than any of the others. Here is where your outline begins to take shape… it’s the old “look before you leap” thing and “plan before you perform”. With exception to the actual work of putting in the content for your new website, this stage, of all the ‘set-up’ stage should take the longest. Stage Three -
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09 Feb Website Project Planning Two

By Paul Barrs So now that you’ve got all the basics down pat – it’s time to begin the actual “work”. In reality, you probably don’t need a checklist like this, but when it comes to dealing with customers and paying clients, using a checklist like this and presenting it to them along the way (with various goals check-marked and achieved) helps to boost their confidence and reduces the risk of charge-backs and conflicts. Worst case scenario would be that even though you still get paid, you get almost all the way though the project and then your client comes back to you and says, “Nope, not right. Do it again.” Ouch! By using this kind of checklist along the way you get the client to ‘sign off’ each step as it passes. This is continuing from the previous article. You may copy and paste these ‘checks’ and then create your own from them.
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07 Feb Website Project Planning Part One

Planning Your Website Project - By Paul Barrs When it comes time to build a new website, there are two ways to look at it…. 1) Its going to be so small that you can begin and complete it in a day, or - 2) Its going to take way more than a day and a day alone may not even be enough to *think* about it! That’s when you need a website project plan. But where do you begin? Even as an accomplished website designer, it’s very possible that times come upon you when you’ve got so much on your plate that you begin to feel overwhelmed. It’s here that a simple website project planning checklist will serve you well. Once you have such a list, you can then easily duplicate it and use it for each project. Not only will it give you far greater strength as a website designer, but if you are also doing work for others, then it will lift your professional reputation and performance overnight (literally).
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