PaulBarrs.com | 2010 October
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October 2010

08 Oct Best Internet Marketing Strategies (Pt 09)

One of the Best Internet Marketing Strategies is PPC & CPM – Today’s Top 10 QuickTip. By Paul Barrs. We came across search engine traffic way back in number one – free traffic. A few years back PPC (Pay Per Click) advertising traffic would have been up there as well; but no longer, it’s down to number nine of today’s’ top 10 internet marketing strategies. Why? Simply because yesterday’s competitive advantage has been lost for the smaller IM players. Once upon a time you could advertise with the Big G and grab top keywords for 5c – 15c a click... now those same keywords will cost you $10 - $20 a pop! Can you afford that? Well, the simple maths is this – if your product only sells for $37 bucks than hell no, you CAN’T afford it. Nor should you. There are however some markets where PPC is still effective and that’s why it’s remained as one of the best internet marketing strategies that you can employ. It’s still worthwhile taking a look at, and the thing is, if you can get the numbers right, *everything* is sweet!

PPC & CPM: # 6 in the best internet marketing strategies series....

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04 Oct Best Internet Marketing Strategies (Pt 08)

One of the Best Internet Marketing Strategies is Site Design – Today’s Top 10 QuickTip. By Paul Barrs. Site design is one of the old time classics that’s been updated over time, yet never fails to draw a crowd or turn people away – depending on how you apply it. Perhaps one of the best internet marketing strategies ever designed * is* “design”. Nothing too flash, nothing over the top or too overbearing – good clean lines and design proves to be a winner every time a new visitor comes to your website. Take a look at the design of my site PaulBarrs.com – it’s certainly 2nd generation, and probably about the 5th or 6th generation. I am continually updating my design to meet current customer expectations. (Want to take a sneak peek at what Paulbarrs.com used to look like? Check out these hidden links to the internet archive’s WayBack machine – CLICK HERE.) http://web.archive.org/web/*/http://www.paulbarrs.com You should also have a got at putting your own site in there to see if you get results. But why did "Design" make it onto my best internet marketing strategies list? Well, for myself as someone who has worked on over 500 different websites in my time, I can now tell the age of a website just by its design! The thing is, so can your customers, and if your website is looking old and tired, then they are going to notice. This is why design makes it into the top 10 best internet marketing strategies.

Design: # 8 in the best internet marketing strategies series....

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02 Oct Best Internet Marketing Strategies (Pt 07)

One of the Best Internet Marketing Strategies is Blogging – Today’s Top 10 QuickTip. By Paul Barrs. As you read this right now you’re probably on my blog at PaulBarrs.com, yes? If not, stop by and have a look. I love blogging and through the evolution of CMS (Content Management Systems) upon which most blogging platforms are based, this best internet marketing strategy has rapidly become one of the most popular. In simple terms, it’s never been easier to get your content up and get it out to the people – remember social networking, number two of this top 10 best internet marketing strategies list – We now go to them instead of waiting for them to come to us? It’s a key fundamental. Blogging makes web 2.0 possible in a way that was never previously possible. Gotta love it!

Blogging: # 7 in the best internet marketing strategies series....

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