Posted at 09:15h in ArchivesOne of the Best Internet Marketing Strategies is PPC & CPM – Today’s Top 10 QuickTip. By Paul Barrs. We came across search engine traffic way back in number one – free traffic. A few years back PPC (Pay Per Click) advertising traffic would have been up there as well; but no longer, it’s down to number nine of today’s’ top 10 internet marketing strategies. Why? Simply because yesterday’s competitive advantage has been lost for the smaller IM players. Once upon a time you could advertise with the Big G and grab top keywords for 5c – 15c a click... now those same keywords will cost you $10 - $20 a pop! Can you afford that? Well, the simple maths is this – if your product only sells for $37 bucks than hell no, you CAN’T afford it. Nor should you. There are however some markets where PPC is still effective and that’s why it’s remained as one of the best internet marketing strategies that you can employ. It’s still worthwhile taking a look at, and the thing is, if you can get the numbers right, *everything* is sweet!