November 2010

One PLUS One equals one thousand, by Paul Barrs. Finally, we come to the end. By this time your customers love you. You’ve asked them what it is that they want from a business / product like yours – and you’ve delivered it to them. You’ve...

Fresh Apples and Eggs, by Paul Barrs. And so in following up with your customers and “prospective” customers (warm leads who have given you permission for you to keep in touch with them), you start to deliver weekly, fortnightly or perhaps in rare case monthly...

Talking to your friends… effectively, by Paul Barrs. Follow up. Yes, follow up. Just last week I was talking to a local business owner who invested on average about $60,000 a month on television advertising. When asked how well it was doing for him he replied,...

The first sale before the sale, by Paul Barrs. Then there comes this thing called “the sale”. It’s that all important 100% nothing-matters-more thing that every business person lives for. Or is it? Well, yes. But there are many different types of “sales” and the one that...

Road Maps and Navigation, by Paul Barrs. let me ask; of what use is a road map if you don’t know where you’re going? How good are the directions if there is no destination? At all times we have been seeking to capture our visitors’ attention,...

Ten seconds to success or failure., by Paul Barrs. So, how do we let our visitors know that your purpose is aligned with theirs? Easy. We do it with sales copy. Assuming that our website has passed the 10-second test and initial impressions appear to be aligned,...

Determining the Purpose that Drives the Point, by Paul Barrs. The next key aspect of a successful website is its purpose. Let’s say that your new visitor has decided to stay around. It looks like your site just may offer them what they need. But...

How to meet Expectations in Layout and Design, by Paul Barrs. The moment your customer arrives at your website site they are hit with a choice… stay, or go…. and they’re going to make that choice in less than 10 seconds! What is it that you...

How to Write a Good Search Engine Description, by Paul Barrs. Hello, and welcome to the first audio in my new series, The "10-point Website Success Checklist"! The purpose of this program is to help us, as website marketers, to shift our focus momentarily away...