By Paul Barrs
Welcome to today’s web design quick tip –
Guys… have you ever been driving somewhere you hadn’t been before and gotten completely lost… well, let’s say, not “lost” but mis-directed :]
Chance are if you had a lady in the car with you she would have made the totally logic suggest that you get directions. Duh.
But who follows *them* right?
Well, our customers do, and they LOVE directions.
Without directions and road map to guide out customers where we want them to go they become too easily lost, more often than not, ending up on another website entirely.
I love the Yoda brand of GPS directions… “turn left you must, or on the dark side you will be”.
Today’s audio is all about not sending your customers to the dark side –