April 14th, 2010 by Paul Barrs
How to generate $1,000′s in 1 hour without even having your own product.
A note from real life-
It sounds too good to be true I know, but it’s not, and here’s proof…
My friends at World Internet Summit has just interviewed an “underground” star of the internet – someone who very few people know about (even the insiders)… but who is using a very simple piece of technology to bring in more money in 1 hour than most can earn in 3 months.
His name? Steven Essa.
So incredible are his results that I had to let you know what he’s doing through this 30 minute interview – which after you hear it, will change the way you see the internet forever – click here.
**When you get to the web-page Just scroll down to the Profile Box for Steven Essa and listen**
You’ll discover:
• The most under-utilised and under-valued tool on the internet, that could literally make you the income you want (and in an easier way than you ever imagined)
• A powerful new marketing strategy: Having trouble selling your product on the internet? Wait till you hear how you can turn that around in a matter of minutes (no matter who you are or what you sell)
• What Steven’s doing to make up to $25,000 in 1 hour (yes you’ll hear exactly how he’s doing it) – and all while he’s sitting at home in his pj’s.
• 3 things everyone should know in order to be successful at using this little-known marketing secret
• How to get 10 times the results of your average marketing campaign – yep, Steven’s getting a 10% conversion rate when the rest of the internet marketing world is happy pulling 1 sale for every 100 visitors (he gets 10 sales per 100 and that’s on a bad day – often pulling up to 30% conversion rates on some occasions)
• The exact website to go in order to get started using his technique for FREE
• How even if you’re a total beginner who knows nothing at all, you can still make mo~ney in your first 4 weeks GUARANTEED
My tip? Go and listen to it right now (as always, you get REAL meat):
**Remember, When you get to the web-page Just scroll down to the Profile Box for Steven Essa and listen**
Truly, you’ll be amazed at what you could do if you were using Steven’s concept.
April 8th, 2010 by Paul Barrs
Image via Wikipedia
World Internet Summit Transcripts (Final)
Get them to your website. Search engines, other links, joint ventures, e-zine promotions. Give them a reason to come back. Get them to come back. Newsletter auto responder. Give them a reason to refer their friends. Pay them for it, through an affiliate program.
I wrote a little book called The Ultimate Traffic Secret. It’s free if you go to download.com. I think it’s on download.com. The Ultimate Traffic Secret, a little book. The refer-a-friend forms, put your name and five friends, get a free gift. Don’t tell me they don’t work. I used it last Christmas, generated 302,000 visitors to a little Christmas e-card that I created just through a refer-a-friend form, in three weeks. That’s 100,000 brand new prospects in three weeks.
Get them in, get them to come back, get them to refer their friends. Do it in any business, you’ll have success.
Attendee: What was the name of that again?
Paul: The Ultimate Traffic Secret was the book. It will be at PaulBarrs.com. I think it’s also on Download.com. I give people the book away for free, in exchange for referring their friends.
I’ve covered quite a few of these: how to get them there, search engines, referrals, joint ventures. I do these presentations because you’ve got to do the presentation. I want to come straight to this one here, because I’ve only got a couple of moments left.
Search engine success chart. You cannot see it properly here. It is a search engine success chart. It simply shows you how to link all of your websites together, all of your pages together.
Because we were running behind time before I even got to start, I don’t have the time to go through it at the moment.
This is what my site eventually looked at. Looked like, I should say. Very, very simple. The sales copy there, that was my guestimation, it’s close to accurate. Brett, you can tell me about it later. I’ve only had this for a couple of days….
“Three years ago, my finances were on the brink of disaster. My first website took six months to get online and didn’t make a cent. Last month, I created a brand new website in just five days, generated $11,357 in less than a week.” Wouldn’t you like your new websites to do that?
See, there’s one thing that’s missing. The thing that was missing was the product. It comes down to product. Product has something to do with it. The product that I created was – here it is here – concept, creation and copy. The concept was people want to know how to build a website. Well, record the entire process on video and audio, so they can sit back just like I did a couple years ago, and actually watch me do it. That makes sense, doesn’t it? Wouldn’t you like to sit and look over my shoulder, and have me explain to you why I’m doing things? It takes a little longer than 40 minutes. An hour or so. So the product was, very simply, the opportunity to record the entire website. This was the marketing plan. Guess what I did while I built the website? I recorded the entire thing on screencam video. And I popped it onto some CD’s, so you can pop them in your computer, press play, and sit back and watch it.
Video and audio. I have additional voice seminars, because video files are so big you just don’t have time to give everything in a video. It would be 20 CD’s, which isn’t financially feasible.
What about the tools and resources? I thought to myself, “Great! They can watch me do it, but how do they do it?” They’ll learn how from watching the videos. But what tools do you use? What programs do I use? How do they work? Where do you get them from? That was part of the product. And that’s all part of the creation of the e-business mastery system.
We had a question about the autoresponder? The main page sales copy, the process was very simple. Lead capture autoresponder. I’ll come back to this page later, and you can jot down the notes.
Weekly audio newsletter. I offer not a seven-part autoresponder, but a free 12-month website marketing plan. If you want it, you must subscribe online, only through a form. Not available any other way, and the tools to actually then do it yourself.
Keeping all of that in mind, I want to rephrase what I said at the very beginning, as we now close up.
A profitable website is a website that generates more income through online-based inquiries than it costs to run. And sends you on a fantastic holiday each three months with your family and your friends. That’s a profitable website. Yeah!
Concept, design, marketing, design, automation, profit, it’s all part of it. It’s a piece-by-piece plan.
Now, what I actually did, because I knew that time wouldn’t be limited and I knew that all these
pieces of the puzzle had to come together, did you get something like this popped on their seat when they were sitting down? I need to close up, because we’ve got to move. We’ve got the conference coming up.
Very simply, I recorded the entire lot. Four CD’s. There’s a bonus fifth CD. Quickly jot this down, what’s in the bonus? A number of other seminars of mine. Goal-Setting Mastery: How To Achieve Your Life Goals, The Internet Marketing Masters Seminar, The World Internet Summit Audio Notes. I’m up until 1:00 or 2:00 in the morning recording my notes that I’ve taken while I’m down here. They’re on there, as well. I’ve got permission to do that, so don’t look at me like that. You’re not going to remember everything. The Affiliate Marketing Mastery Seminar Series. These are complete seminars, five hours plus, that I’ve recorded in the past. And the E-zine Publishing Mastery Seminar Series. They’re all part of the bonus.
You have to write them down. I didn’t know what they were going to be. Come and see me out the back. But very simply, I have to close and we have to make an offer on these things. I feel strange and uncomfortable not doing it online. I’ll tell you that much. Online, I sell this for $447 US. Reprint rights are available. You can see the information there. Very simply, I have a limited number of them here today. It will take you through step-by-step, on the screen-capture video. Price for today, tomorrow, the seminar, $427 Australian for the whole lot, including the bonuses. And because I don’t know where you are the moment, I was asked earlier my membership site, The Complete Guide To Home Business Success 12-month membership, another couple of hundred dollars thrown in as well.
We do need to wrap it up. Any questions? We have time for three questions. Have we got time for three questions?
Reprint rights are available. It’s a limited license only, meaning you’ll have reprint rights to sell 250. You’ll make $100,000 net profit out of that. Look at the math that’s on there. Two more questions. We’ve got the conference coming up, so we can’t miss that one.
Attendee: Ever made any other off other sites, affiliate sites, apart from what you’ve got there, after you ___ websites?
Paul: Oh, absolutely. I get affiliate checks every week. Not as much, because I’m only getting 40%. Better to get 100% yourself, yeah.
Bonus items? Okay, Goal-Setting Mastery: How To Achieve Your Life Goals. Alright, I’ve got to go.
Internet Marketing Mastery, Affiliate Marketing Mastery, it’s five more seminars on audio. Okay? I have to wrap up, but come and see me afterwards. They’re lining up. I can see the trap door is about to go. Thank you very much for your time and listening. It’s a pleasure to be here. If you’ve got questions, come and see me. Thank you.
April 6th, 2010 by Paul Barrs
Image via Wikipedia
World Internet Summit Featured Speaker Paul Barrs – Transcript.
We sell to people. We buy for one of two reasons. One is to acquire pleasure. Two is to avoid pain. Unfortunately, sadly so, most of us are motivated – not in this room, out there – to avoid pain. Remember that with your sales copy and everything else that you do. Let’s finalize these last points. This is easy stuff. It doesn’t take me long to do this. The sales process is just as in the offline. That’s why I did the exercise before I came to this section.
Prospective client contact. Your new website must be designed to walk them through the sale. Hit them with a headline. I’m not going to go through the sales copy process. We’ve done it already today once. Hit them with the headline. Qualify them. If they get there and the headline doesn’t grab them, chances are they’re not your prospective customer. That’s fine, let them go. But if they are your prospective customer, they need what you have, you should walk them through.
The main page must be used to quickly qualify and assess their needs. Don’t try and sell ice to an Eskimo, folks. There’s no point. Maybe today, it could come in handy. It’s pretty hot out there. Pretty warm in here, too, I believe.
Get the sale or get the lead. Sales process, walk through the steps of the sale. The sales copy thing, we did it today. So I’m not going to recover that for you. I’ll be telling you exactly the same thing.
Just quickly, someone said to me, “What are you hoping to get out of coming here, Paul?” I said, “I want to make sure that what I tell people is correct.” Wonderful range of speakers. I’m so pleased to be here. And we’re all confirming. You notice we all say the same things? Just maybe slightly differently, but it’s all the same thing. You know why? We know how people think. Okay?
Number seven: the main page must be used to qualify them. That first section that opens up, it will qualify them. Go and move on to the next one. These are just quick points. Get the sale or get the lead. Now, I’ve made a mini site, a couple of pages only. This eBusinessMastery website. The close? It will be direct. It’s a buy or die. That’s the phrase that I used to work when I worked in professional selling.
Number one: they will order the product or, if they don’t, I’ll kill them. That’s right. We know where you live. I have a shotgun and a shovel. That’s right, you won’t be missed….:)
Number one: they will order the product or they will subscribe to the autoresponder, or they will subscribe to the newsletter. One, two, three strikes and you’re out. Order the product, subscribe to the autoresponder or the newsletter for future follow-up. The order page will capture their details. You have a question?
Attendee: Yes. What are they getting if they subscribe to the ___?
Paul: I’ll cover that in just a moment. The order page will capture their details before they place the order. Why? To build a database, and because only one out of three will complete the order.
You’d be amazed. I installed this little tactic into my website and found, all of a sudden, that only one out of three people who clicked the order button actually completed the order. What happened to the rest?
Well, now I add them into a database and I follow them up. They get an immediate autoresponder e-mail. “Hi, thanks very much for your order. I’m really pleased. Once your order is confirmed, yadda, yadda, yadda.”
Three days later, “Something must have happened. Your order wasn’t processed correctly. My apologized. Please go back here to do it again.” Gentle, subtle follow-up. A week later, “John, I’m confused. I have this order, I’m waiting to ship it out to you. But I don’t quite see what happened.” And then I address the frequently-asked-questions area of concerns.
I have picked up 83% of those two-thirds that were not ordering by doing that. Okay? Occasionally, Elvis Presley puts an order in. I even had Bill Gates do one once, as well. He didn’t respond to my e-mails.
Three-step bulletproof plan to website success. This will crack you up. This is the $1,000 minute. Don’t laugh, that’s what I’ve been paid to teach these three things to other people before.
Number one: get people to your website. Duh! We all know that. How many people fail at it, though? Number one: get people to your website.
Number two: give them a reason to come back. Get them to come back again. Some people actually don’t purchase the first time they come across your material. As a matter of fact, most of them don’t.
And three: give them a reason to refer their friends.
(more to come from the World Internet Summit…)
April 2nd, 2010 by Paul Barrs
Image via Wikipedia
World Internet Summit Featured Speaker Paul Barrs – Transcript.
Alright, number three: the order and contact page. I love this. You ever tried to contact someone, couldn’t find their contact links on their website?
The order and contact page link must be prominent throughout the site, making it as simple as possible for them to order or contact you. Wouldn’t you say that’s good advice? Yeah. How many websites don’t do it? Unbelievable amount. I have reviewed hundreds upon hundreds of websites that people have paid tens of thousands of dollars for. How do I order the product? “I think it looks good, but I have a quick question for you. If I want to actually order one of these things, how do I do it?” These are real examples.
Number four: all page template graphics will be loaded from the same files throughout the site, so as to speed the page loading. Now, what I mean by that is this. If you use a plug-and-play program, it will often. If you have the subdirectory I gave you before, PaulBarrs.com/partners, it could be. In this case, eBusinessMastery-Links. I want the actual images/links indexed on html that come out of the same place on my web server, where all the other pages come from. Because then the only load time you have is that front page. Everything else after that is stored in your cache; unless, of course, you have that switched off. Can’t help you.
Do you understand? Does anyone not understand what I mean by that? Okay.
If you use many of the quick, instant, create-your-graphics programs that are out there, if you have what’s called a sub-directory, which would be your domain/links/cats, cows, whatever, it will create a new image file for every single subdirectory, which means they’ve got to load again and again and again.
But if they all come from the same place, it’s just a little thing, it’s a tiny, little thing, but it will speed up the process and the usability for the client.
And the reason for that is so the customer is drawn to content-based pages. They want to read the stuff that’s on them. You don’t want to distract them.
And number five, of course, is the content-based pages will always lead to every page. Yellow brick road leads to where? The sales, the order, the contact page. So the order or contact page. What is the goal of getting someone to an ecommerce-enabled website? To get them to… buy. Many web designers who have come out of a university are almost standing there at the gates, with a shotgun saying, “If you dare buy through this website, I’m going to shoot you in the foot.” But they’ve done it already, and they don’t even know it.
Attendee: Can you scroll it up, Paul?
Paul: Unfortunately, I can’t. Number five, content-based pages, is basically this: every page will always lead to the sales information page, sales copy, the order page, and your contact. Because if they don’t order, you want them to contact you. So using a PowerPoint presentation, so she doesn’t go up and down. At least if it does, I’ve got no idea how. And I don’t want to try, because it’s going to disappear on me and then we’re in trouble.
Let’s just take a quick break.
Why do I say these types of things?
It is my belief that all people think in one of two different ways. As a matter of fact, I believe also that our brains are programmed the same way. It makes it really easy when you know this about something.
If you have your legs crossed at the moment, just put both your feet flat on the floor for me. We’re going to do something a little bit silly to illustrate this point. My 12-year-old got me with this. I’ve got to tell you guys.
I’m going to stand over on this side, otherwise I’m going to hurt myself. Headline: Speaker dies at World Internet Summit.” That’s a great headline. That will get their attention.
With your right foot, just lift your knee up a little bit. Lift your right knee up a little bit and rotate your foot from the knee in a clockwise direction. Okay. If you’ve got a knee injury, don’t do it. Clockwise direction, using the whole lower part of the leg.
Now, with your right hand, draw a number six. Which way is your foot going. What are you laughing for? Try it again. Now you know what happens. Right foot, in the air, clockwise direction. Now, with your right hand, draw a number six. What’s the deal with that? Clockwise, people. Here’s the truth. I don’t want to ask for a show of hands, because the odd freak won’t get it right. I’m not going to ask for a show of hands.
The truth is this. We all sell to people. Computers don’t make decisions on buying products just yet. They may process the order at the end. We may use them to help make our web pages be automated. But they don’t take the order just yet.
(more to come from the World Internet Summit…)
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