Simple answer… each 18 – 24 months. But of course there’s a lot more to it than that, and the time between one website upgrade and the next is more determined by consumer expectations and trends then by dates. The next simplest answer is… when it starts to look old. I mean, yours isn’t the [...]
This is a quick tutorial – well, perhaps not so quick. I’m not quite sure of the time. But it’s a request that I have time and time again from my clients when I’m upgrading people’s websites, “Paul, what should we look for in our new WordPress theme design? What kind of things do we [...]
Someone once told me, “The numbers tell the whole story….” That ‘someone’ was internationally acclaimed author, speaker and one of my mentors Jim Rohn. Of the many lessons he taught me, this ONE stands out above all the rest. “The NUMBERS tell the whole story!” It doesn’t matter whether you’re talking Google Analytics, Facebook likes, [...]
Planning Your Website Project – By Paul Barrs When it comes time to build a new website, there are two ways to look at it…. 1) Its going to be so small that you can begin and complete it in a day, or – 2) Its going to take way more than a day and [...]
Your company website is your face to consumers-it is your online storefront and must be cared for from a presentation standpoint just as one would care for a brick and mortar storefront. Attention to detail is critical in ensuring that the consumer has a positive experience and wants to come back for more of what [...]
Reading a local business magazine recently, I came across an article, an advertisement for a new web design service here in my local area. Being curious of course, I had to have a look. They listed ten, what they said were unique points to their service. I thought it was worthwhile making comment on these [...]
Many readers here are either small business owners looking to gain that competitive edge, or web developers looking to give their clients that competitive edge. In a sense, I am BOTH. One of the constant battles I see play out in my business world is the end result of a business owner who has gone [...]
By Paul Barrs Yes, I have been fortunate. I’ve been “writing” in one shape or another since I was 8 years old. For me it’s always been a personal love – but I know that this is not the case for most of us. In fact, second only to public speaking, article writing often brings [...]
As a designer, you probably realize that the visual presentation of your work is of paramount importance to prospective clients and your regular customers alike. This includes your website, which is the face that your project presents to the Internet. Although there are many options for content management systems, WordPress.com and WordPress.org each deserve serious [...]
Designing wireframes is not that costly as thought to be. Whether you do it the right way or wrong way the cost remains the same. Web prototyping is the simplest method to avoid damage to your product because of a poor website. Many tend to opt for expensive website redesigns to fix these kind of [...]
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