By Paul Barrs So let’s imagine that you run a veterinary surgery in Caloundra, on Queensland’s Sunshine Coast here in Australia. Over the years you’ve built up a solid following of local customers for your local business. But times are changing, more and more people are going online to seek out information, so, you follow [...]
Search Engine Basics – The Minimum you should Know. There’s way too much confusion online these days; one person says this, another says that – what are we supposed to do? Following on from numerous client questions, I’ve decided to publish this article, “Search Engine Basics”. If you’re new to search engine marketing, then this [...]
Everybody is freaking out in the SEO (search engine optimization) world because Google keeps updating the way they rank websites. Okay, maybe not everybody, but most of the people that used short cuts to gain rankings have dropped off the map and are scrambling to figure out how to gain their ranking back. First, it [...]
1. Google Values Content more than ANYTHING The common misconception about Google’s ranking process by the majority of webmasters and bloggers lies in the false assumption that links are everything. Maybe five years ago, this was the case; however, things have changed drastically. Research shows that Content takes up 60% of the weight in Google’s [...]
To many, Google is simply Google. The company doesn’t need any type of disclaimer or description because it is one of the largest and most widely used search engines in the world. One in seven people in the entire planet use Google each day, and even if they don’t use it, chances are they know [...]
While a lot of search engine optimisation work involves improving your own website, there’s only so much you can do to make your website more search-engine friendly. If you want to improve your search engine rankings, then you will need to build some incoming links too. You could hire an SEO agency to help you [...]
Crawl errors is one of the most popular features in Webmaster Tools, and Google have rolled out some very significant enhancements that will make it even more useful. They now detect and report many new types of errors. To help make sense of the new data, they’ve split the errors into two parts: site errors [...]
Great post from the Google Webmaster Blog: To help you avoid common mistakes webmasters face with regard to search engine optimization (SEO), I filmed a video outlining five common mistakes I’ve noticed in the SEO industry. Almost four years ago, we also gathered information from all of you (our readers) about your SEO recommendations and [...]
We’re all so focused on building backlinks and link building these days that it’s easy to get carried away with the latest “whatever”. I can only hope that as your marketing knowledge grows that you’ll soon see that just because the sales letter is good and that Tom, harry, and Jane are promoting it… doesn’t [...]
This terrific guest post if from Brian Terry, developer of Outveo Outsourcing Software. Enjoy! Is there possibly any hotter topic these days than “How do I get traffic from Google?” Well, for those who are still locked into the mindset that Google is the only traffic source out there, today’s guest post will help set [...]
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