How to Make Your Products Last Forever, by Paul Barrs.
One of the most important things we can do as product creation specialists (be it for ourselves or for someone else), is to make sure that our products last “forever”.
OK, maybe not forever, but certainly beyond next week, and even well beyond next year.
Some time back I discovered a major flaw in my previous product creation strategies… sure, I’d created and released over 30 different products between 2001 and 2006 – but when 2010 came around and I decided to repackage some of these products, I realised that they were almost useless – they were no longer current!
Which meant I had to almost start all over again and re-record as much as 75% of the existing product.
Want to find out how you could save yourself the same time and effort in future years? Enjoy today’s podcast.
Read the article HERE.
The Product Creation Secrets Full Series:
1. How Not to Lose a Good Product Idea
2. What to do with a Product Idea Once You Have It
3. How to Test and Measure Your Product Ideas
4. How to Find Ideas when You Don’t Have Any
5. How to Determine if Your Idea is a Good One
6. How to Determine Your Products Purpose
7. How to Make Your Products Last Forever
8. Choosing Your Format
9. A few thoughts on Marketing
RSS Subscribers: Click the “View Online” link at the top of this message to listen to today’s audio in the product creation secrets audio series.
No comments yet.