The world of SEO experts is divided on whether blog commenting is an effective tool for search engine optimization. However, if you ask an experienced campaigner out there, here’s what you’ll hear… simply commenting on blogs does not improve your search engine rankings; commenting effectively on blogs does.
In other words, picking out a list of top ranked blogs and commenting anything and everything on those won’t help. In fact, such a strategy is a sheer waste of time. Here are some factors you need to consider when commenting on blogs for SEO:
Pick out the blogs in your niche first
Commenting on any and every blog out there is a nothing strategy, empty. Instead, pick out popular blogs in your niche, since that’s where your target audience is. The whole idea of SEO is to drive traffic to your website. Thus, by picking up blogs in your niche, you are reaching out to that target audience. For example, if you have a food related business, picking out top food blogs is the way to go.
Shortlist according to the “dofollow” attribute tag
If you are a novice in the field, you probably don’t know this. There are blogs out there which have the “nofollow” tag embedded in them. That means search engines will not follow the links in those blogs. In effect, commenting on these blogs is a waste of effort. Shortlist blogs with the “dofollow” tag in your domain. The Firebug add-on for Firefox can help you out with that.
Give your comments the human touch
Simply including a link to your site in your comment won’t work. The idea is to get your comments approved. That’s why, it is important to have a genuine conversation with the owner of the blog. Compliment him on his writing and have a discussion on a particular aspect of his blog. Finding contradictory viewpoints is a good idea to start a thoughtful conversation and thus, build a reputation or yourself. Building a reputation for yourself automatically builds authenticity to your links, thus getting your links approved. That’s what you want to achieve with blog commenting.
Choosing blogs that get shared or tweeted
Commenting on blogs that get re-tweeted or shared on social media platforms is a good strategy to adopt. That ways, your links get more exposure, which ultimately helps in search engine optimization as well. Pay attention to the above factors and you will be effective with your blog commenting strategy.
Abhishek Khandelwal is a content writer with Content Writing Jaipur. He enjoys writing on a range of sectors from real estate to manufactoring to SEO and Internet. Please click here to reach him on Linkedin.