25 Jan Two different approaches to search engine marketing….
They are –
On-page SEO and Off-page SEO
Once upon a time we built websites, submitted them to search engines and waited for people to come to us. These days we build websites and the people wait for us to take them to them!
Keys to on-page SEO
(These are the areas that need to be reviewed and improved).
How does your website compare to your competition??
- # of Indexed Pages
- Current Traffic Sources
- Keyword Research & Analysis.
How does your keyword analysis compare?
- Review Competitors
- Google Keyword Tool
How well are your keywords placed on page?
- Keyword Placement on Website Page(s)
- Title Tag
- Meta Description
- H1 Tag
- In First Paragraph of Content
- Anchor Text
Keys to off-page SEO
(These are the areas that need to be reviewed and improved. This is the most time consuming part of search engine optimisation).
We need to write related articles for your business and and submit then to…
- Go Articles
- …submit to other article directories
We need to create accounts and promote to…
- Hub Pages
- …submit to other Social Media websites
We need to create accounts and bookmark your content to…
- Stumble Upon
- …submit to other social bookmarking websites
Additional Blogs / Websites
We need to look at creating accounts and submit blog entries to…
- Linked In
- …submit blog entries to other blog directories
We need to look at opportunities to post answers to questions on…
- Yahoo Answers
- Relevant Forums for Your Business
We need to look at creating videos & submitting them to…
- Google Video
- …submit to other Video marketing websites
We need to look at creating audio files from your videos & submitting them to…
- Podcast Directory
- Podcast Alley
- …submit to other Podcast / Audio directories
Review Site Marketing
We should look at create a system of encouraging positive customer reviews…
- Merchant Circle
- Google Places
Press Release Marketing
We should also publish press releases (great for backlinks)…
- Free Press Release services
RSS Feed Directories
We can make RSS feeds from your content and submit them to…
- …submit to other RSS directories
We need to claim your business listing at…
- Google Places
- Yahoo, & Bing
- Additional Business Listing Directories
Search engine optimisation is not an overnight job…
And anyone who tells you otherwise is lying to your face! Hmmm, that’s a bit harsh… maybe I should say “gently trying to persuade you to part with your money so they can take their Bali holiday…!”
You get the point 🙂
The good thing is that you don’t have to do the whole thing all in one go – that stuff listed above is the $7,000 6-month package. It’s for what I call TOTAL SEARCH ENGINE DOMINATION.
For the moment though… the most important thing is that you get a health checkup for your website! Because if people are not finding you, it could be from one of *many* different reasons… not just SEO.
Note: I now offer a monthly back-linking service for internet businesses. You can read the full details on my web design / web development website PaulBarrs.com.au