June 30th, 2010 by Paul Barrs
Autoresponder Content Strategy.
by Paul Barrs.
When it comes to actually setting out your autoresponder messages, there are set protocols which you really should follow. These have been established over a number of years and found to work; no ifs, no buts. Just like in the world of sales copy, these key principles cannot be ignored.
And that’s what we’ll be talking about today.
Remember also that the content of your autoresponder can both come and be delivered in many different ways. It could simply be a selection of articles that you’ve written and then broken up for different day delivery. It could be a selection of other people’s articles that you’ve made comment on, or video tutorials maybe.
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June 26th, 2010 by Paul Barrs
Planning your Autoresponder strategy.
by Paul Barrs.
Today we’re going to start doing some research into the essential elements of auto responders. More so, I’m going to ask that you go track down a copy of the all time classic Autoresponder Magic – which I’ll give you instructions on in the Podcast (and how to get it free).
But the point is this, while there are many successful elements that make up the overall sales process, and some might say that neither one is more important than the other – I disagree. The ability of any business to follow-up follow-up follow-up with its customers and potential customers is the most vital strategy that any business can implement.
Here’s why: traditionally, a business will invest XYZ amount of dollars to find for themselves a new customer and get that customer in the door (or to their website). They do this because they know that once that particular customer comes through the “door” that they are a well qualified targeted customer. They are a sale waiting to happen.
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June 23rd, 2010 by Paul Barrs
Testing for Errors.
by Paul Barrs.
Don’t Break my Website!
Actually, yes – PLEASE DO break my website!
That’s what I want you to do today, I want you to try and break your website (not mine :]) -
Throughout this entire process you’ll hear me say “test and measure, test and measure”. Here is another one of those stop points.
Understanding the purpose of a Stop Point:
Have you ever been carried away before? Ever been excited by something and felt so moved that you’ve just gone ahead with it like a bull to the flag?
If you have, then you’ll know the value of what I’m talking about here –
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June 19th, 2010 by Paul Barrs
Advances Sales Copy Skills.
by Paul Barrs
How to Make Writing Web Sales Copy So Easy that Literally Anyone Can Do it!
Let’s make one thing straight – writing sales copy *is not* the easiest of all skills in the world of online business; if it were, then we’d all be doing more of it and making a bucket-load more money!
That’s true isn’t it? Have you listed to the previous two audios? If you did, then by now you would certainly understand that without exception, the sales copy is the most important make-or-break element on your overall online business marketing strategy.
No sales copy = no sales… No Exceptions!
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