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Archive | March, 2010

Product Creation Secrets 3: How to Test and Measure Your Product Ideas

Some will call it ‘test and measure’, some will call it ‘product development’, other will cal it putting your ideas into action. It doesn’t really matter what you call it, what matters most is that you test ALL your product ideas before you convert them into actual products.

Let me explain…

Image that you have a great idea once day while you’re out walking the dog; it seems like an awesome concept that gets your creative juices flowing instantly. You stop talking to your dog and record it in the moment using your handheld recording device. Over the coming week you let it play around in your mind and record all your additional ideas.

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