Also, knowing that my initial letter offer works, I send it out to all on my Ezine database list. Many people will tell you to wait to you actually get testimonials on your Website, but I don’t have time for that. Plus I know that if I wait – I may have to wait some time. However, I will definitely wait for a few local testimonials before I market to the local businesses.

I’ll point out here that not all replies are going to come back overnight – so with no need to point out that I’m receiving an replying to emails each morning – you’ll just have to assume that I’m getting back a moderate number of replies and sending them out again…..

You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left. You have bills piled high and people harassing you for money over the phone. Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month. You no longer have your big guru name or JV partners. Other than your vast marketing experience, you’re an unknown newbie. What would you do, from day 1 to day 30, to save yourself?